AI Summary
We are looking for experienced CRM professionals to influence customer engagement strategy on a global scale. The role involves defining, implementing, and optimizing CRM strategy across multiple products. The ideal candidate will have strong analytical skills and experience with leading CRM platforms.
Key Highlights
Define, implement, and continuously optimize CRM strategy across all communication channels
Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI
Technical Skills Required
Benefits & Perks
Relocation assistance
On-site work in Valencia
Job Description
We are looking for experienced Middle and Senior CRM professionals. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.
All the roles are on-site in Valencia
We will be happy to relocate you!
Key Responsibilities:
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements
- Ensure compliance with data privacy regulations and responsible gaming practices
Requiremen
- 3+ years of experience as a CRM Manager
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization
- Excellent project management, communication, and collaboration skills
- Advanced in English (additional languages are a plus), fluent in Ukrainian
- Proactive, adaptable, and comfortable working in a fast-paced, international environment.