Director of Digital Engagement, Marketing & Customer Experience (CX)

Role: Director of Digital Engagement, Marketing & Customer Experience (CX)

Salary: Competitive Executive Package

Location: Switzerland

A global organisation is seeking a Director of Digital Engagement, Marketing & Customer Experience (CX) to lead a newly created division focused on strengthening customer-centricity and modernising how the organisation engages its international audiences. This role brings together Marketing, Branding, Customer Experience and Digital Communications under one strategic umbrella, with the aim of driving clearer messaging, stronger customer engagement and more consistent service delivery across all touchpoints.

You will set the strategic direction for the division, ensuring alignment between brand strategy, customer experience design, digital communications and corporate outreach. A key priority will be building data-driven operating models, improving use of digital tools (including CRM platforms) and advancing the organisation’s adoption of AI across customer service and marketing channels. The role requires close collaboration with senior leaders and multiple global business units to embed new capabilities, strengthen governance and enhance the impact of marketing and digital engagement activities.

Leading a multidisciplinary team, you will support capability uplift across the organisation, establish effective performance measurement frameworks and build partnerships that extend reach and visibility. This is a senior leadership role that will have a direct influence on global customer engagement, brand perception and the organisation’s long-term digital strategy.

The successful Digital Engagement, Marketing & Customer Experience (CX) will bring:

• Senior leadership experience in strategic marketing, customer experience and digital engagement in complex or international environments.
• Strong understanding of how to design and implement integrated marketing, brand and customer experience strategies.
• Experience modernising digital engagement through AI, CRM, analytics and data-driven decision-making.
• A background leading cross-functional teams and delivering cultural and operational transformation.
• Excellent stakeholder engagement skills and the ability to represent the organisation externally.
• An advanced degree (or equivalent experience) in Marketing, Business, Digital Strategy or a related field.

This is a high-impact leadership opportunity within a globally recognised institution. International candidates are encouraged, and relocation support is available.

If you are interested in this role, please submit your CV using the ‘Apply’ button.