Senior Marketing Manager - Demand Generation

portaone • Ukraine
Remote
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AI Summary

We are seeking a Senior Marketing Manager to lead multi-channel lead generation campaigns, analyze performance, and optimize marketing budgets. The ideal candidate has experience in B2B demand generation and a strong analytical mindset. This role offers a direct impact on company growth and strategy.

Key Highlights
Lead multi-channel lead generation campaigns
Run short-cycle marketing experiments and A/B tests
Monitor and analyze performance (GA4, GTM, dashboards)
Manage marketing budgets
Oversee content creation (videos, newsletters, customer stories)
Organize global events
Technical Skills Required
Google Ads GA4 Google Tag Manager marketing automation tools data analysis
Benefits & Perks
Competitive compensation
Global remote work
Flat structure, close collaboration with leadership

Job Description


We are looking for a Marketing Manager to own and scale lead generation. The focus is on running fast, data-driven marketing experiments to attract and convert qualified leads, optimizing campaigns based on measurable results.


Key Responsibilities:

  • Lead multi-channel lead generation campaigns (Google Ads, LinkedIn Ads, email)
  • Run short-cycle marketing experiments and A/B tests
  • Monitor and analyze performance (GA4, GTM, dashboards)
  • Manage marketing budgets
  • Oversee content creation (videos, newsletters, customer stories)
  • Organize 1–2 global events per year
  • Launch automated outreach campaigns on LinkedIn and other platforms


Requirements:

  • Proven experience in B2B demand generation (SaaS/software preferred)
  • Strong analytical and data-driven mindset
  • Hands-on experience with Google Ads, GA4, and marketing automation tools
  • Excellent English communication (C1)
  • Independent, proactive, comfortable with fully remote work


Why PortaOne:

  • Global remote team and modern marketing stack
  • Direct impact on company growth and strategy
  • Flat structure, close collaboration with leadership
  • Competitive compensation


If you want to build and scale marketing that delivers real results — we’d love to hear from you!


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