Senior Social Media Manager

Company Description

InnerCamp is a global school of integrative healing blending science, psychology, and ancient wisdom into a structured, modern approach to holistic education. Through its Holosomatic® certified training in Breathwork, Bodywork, Energy, Tantra and Self-Healing, InnerCamp provides facilitators and therapists with evidence-based tools that support safe, grounded, and lasting transformation. With a strong focus on trauma-informed practice and high professional standards, InnerCamp has impacted over 2,500 facilitators and 100,000 individuals worldwide.

Role Description

We’re looking for an experienced Social Media Manager to lead the strategic direction of InnerCamp’s social media presence and elevate our digital voice to the next level. 

This is a senior, strategy-focused role. You will be the mind behind our social media ecosystem – defining what we communicate, how we communicate it, and why. You will work closely with our creative team, guiding execution and setting a clear vision, while ensuring our content reflects the depth, professionalism, and transformational impact of InnerCamp.

We’re looking for someone who raises the bar, brings proven expertise, and helps us think bigger, sharper, and more strategically. Ideally, you’ve worked with large brands or global accounts, and experience in the personal growth / wellness / transformational space is a strong plus.

📍 Important note: This is a full-time remote position, open to candidates worldwide.

Key Responsibilities

Social Media Strategy & Leadership

• Define and own the overall social media strategy aligned with brand goals and company vision
• Develop content pillars, campaigns and growth strategies across platforms
• Lead the social media calendar and provide clear direction for execution
• Translate brand identity into strong, consistent digital storytelling
• Analyse performance and optimise strategy based on data and insights
• Stay ahead of trends and continuously evolve our approach

Team & Execution Oversight

• Guide and direct the Social Media Executives and creative collaborators
• Provide clear briefs, feedback and strategic guidance for content creation
• Ensure consistency in tone, visuals and messaging across all platforms
• Collaborate with marketing, design and leadership teams on campaigns and launches

Brand Positioning & Growth

• Strengthen InnerCamp’s positioning as a premium leader in holistic education
• Drive community growth, engagement and brand loyalty
• Identify opportunities for innovative content formats and collaborations
• Support visibility and awareness of programs, events and trainings

Qualifications

• Minimum 5 years of proven experience as a Social Media Manager for established or high-profile brands
• Strong strategic mindset with a track record of growing and elevating accounts
• Experience in wellness, self-development, spirituality or transformational education (preferred)
• Ability to think both creatively and analytically
• Excellent understanding of content strategy, storytelling and audience psychology
• Confident leadership and communication skills
• Fluent English (written & spoken, C1+ level)
• Comfortable working remotely and independently
• Highly organised, proactive and detail-oriented

What’s in it for you

• Full-time remote position with a globally distributed team
• Strategic ownership and real impact on brand direction
• Opportunity to shape a fast-growing international movement
• Collaborative, conscious and creative work environment
• Access to InnerCamp programs for personal and professional growth
• Meaningful work that supports real human transformation

We are looking for a strong strategic leader who both sets and upholds high standards and knows how to translate vision into real impact. If you’re ready to take full ownership of a premium brand’s social presence, we invite you to apply.