Develop and execute integrated marketing strategies to strengthen the academic rental experience. Collaborate with cross-functional teams to drive engagement and revenue growth. Utilize digital marketing and CRM tools to optimize customer journey and maximize ROI.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
We’re hiring!
If you’re a B2B marketer who thrives at the intersection of digital strategy, cross-functional collaboration, and impactful storytelling, Danby wants to meet you.
This role gives you the autonomy to build, influence, and elevate our academic B2B rental experience, all while working remotely in the U.S. and contributing to a team that values innovation, collaboration, and community impact.
If you’re ready to shape meaningful experiences and grow with a company that genuinely cares, apply below. Let’s build something great together.
About the Role
This role combines strategic marketing with hands-on execution to support our academic B2B rental business. You will manage integrated marketing and communications initiatives, optimize the customer journey, and collaborate across teams to deliver measurable impact. The ideal candidate is a versatile marketer who thrives on cross-functional collaboration and understands how to connect digital experiences with business outcomes.
Key Responsibilities
Strategic Marketing
- Lead in the development and execution of integrated marketing strategies that strengthen the academic rental experience and drive engagement across all customer touchpoints.
- Plan and manage campaign timelines, deliverables, and resources using project management tools such as Asana to ensure flawless execution.
- Monitor campaign performance and analyze key metrics, providing actionable insights to optimize future initiatives and maximize ROI.
Collaboration & Alignment
- Work closely with Sales, Product, Operations and Customer Experience teams to align messaging and campaigns with revenue goals.
- Serve as a marketing liaison for academic partnerships and institutional programs.
Digital Marketing & Website Management
- Develop website content strategy, UX improvements, and SEO to increase traffic and conversions.
- Manage analytics and reporting to inform continuous optimization.
CRM & Data-Driven Marketing
- Leverage Salesforce for campaign tracking, lead nurturing, and pipeline visibility.
- Build dashboards and insights to support leadership decisions and improve ROI.
Content & Communications
- Develop a robust content strategy that supports brand positioning and thought leadership in the academic rental space.
- Create and manage high-quality assets including blogs, case studies, whitepapers, email campaigns, social media posts, and video scripts tailored for academic audiences.
- Collaborate with subject matter experts and internal teams to ensure accuracy and relevance of messaging.
- Implement editorial calendars and maintain consistent tone and voice across all channels.
- Monitor engagement metrics and adjust content strategy based on performance insights.
- Tailor messaging and tone to resonate with specific audience segments, ensuring relevance and engagement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced certification preferred.
- 3-5 years of experience in B2B marketing.
- Strong background in digital marketing, website optimization, and CRM systems (Salesforce required).
- Proven ability to support cross-functional initiatives and influence stakeholders.
- Excellent communication, project management, and analytical skills.
Remote (U.S.-Based)
This role is fully remote in the United States. You’ll have flexibility to work where you do your best work, without sacrificing connection to an engaged, supportive team.
Competitive Compensation & Growth
- Salary: $65,000–$75,000 USD, based on experience
- Access to leadership, mentorship, and cross-functional learning
- A place where taking initiative is celebrated and career growth is intentional
Why Join Danby?
At Danby, we’re more than an appliance company, we’re a team of innovators, problem-solvers, and customer-experience champions building products and solutions that genuinely make life easier. For over 75 years, we’ve combined entrepreneurial agility with a community-centered mindset, earning a reputation as a brand that cares, creates, simplifies, and collaborates.
Joining us means stepping into a culture where your voice matters, your ideas are welcomed, and your work creates real impact across markets and communities.
Thank you to all applicants for your interest in joining Danby. We appreciate the time and effort you put into applying. Only candidates selected for interviews will be contacted.