Senior Market Research and Insights Lead - Vaccines & Consumer Insights

Pfizer is seeking a Primary Insights expert to join the Integrated Insights & Strategy (IIS) team to support the Prevnar Vaccine for Adults. IIS is a team of internal consultants and brand strategists that partner with senior commercial leaders and GCA (Global Commercial Analytics) COEs, to maximize business value and enable executional excellence.

Reporting to the IIS US Comirnaty and Prevnar Adult Vaccines Team Lead, this person will be responsible for designing and executing best-in-class primary market research to represent the “voice of the customer” in support of the strategic priorities of the team. This person will be accountable for developing and executing a market research plan of >$1M of US & Global market research as well as a key strategic point of contact for US and global brand commercial leadership. The successful candidate will be responsible for proactively identifying business questions, creating learning plans to address those questions, designing and managing multiple simultaneous research initiatives, understanding changes in customer and patient attitudes and behaviors through a variety of PMR studies, and delivering clear and actionable insights-based recommendations that directly impact performance.

As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value. Specifically, IIS is responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change. IIS harnesses insights from multiple sources across GCA, leading day-to-day problem solving, team management, and business partner management. IIS leverages their deep functional knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while managing and developing strategic relationships and ensuring the highest quality work, and inspiring, leading and developing new IIS colleagues.

Brand Strategy

• Provide strategic thought partnership to US and Global commercial teams to drive investment decisions, strategies and tactical plans
• Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
• Design and execute market research studies, serving as voice of the customer for the brand strategy team.
• Develop and execute creation of in-house knowledge base to drive patient and HCP insights.
  
  

Promotional Performance and Execution Insights

• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
• Recommend campaign improvement and corrective actions.
• Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
• Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
• Play a key role in advancing the vision for the future direction of brand activities.
  
  

Collaboration With Other Analytics Teams

• Lead the end-to-end vendor selection and management process, including contract negotiation and performance oversight. Partner with vendor/contingent workers to ensure delivery of high-quality market research for U.S. and global markets, aligned with business objectives and compliance standards.
• Partner with various cross-functional teams – data science, analytics engineering, market research, and media – as needed.
• Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
• Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
  
  

Basic Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
• 6+ years in consulting or market analytics/ market research (5+ years for MS or MBA)
• Demonstrated ability to develop market research plans and lead research projects with a budget of >$1M annually
• Proven expertise in leading the end-to-end vendor selection and management process for U.S. and international vendors for market research, ensuring compliance and high-quality execution
• Defined involvement in helping frame, design & execute solutions for challenging business situations
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
• Proven track record of being an indispensable thought partner to brand leaders and influencing without authority
• Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
• Exceptional intellectual and analytical curiosity, a creative visionary who can foster innovation
• Sophisticated executive demeanor, comfortable functioning at high levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
• Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
• Ability to communicate complex ideas effectively – both verbally and in writing
• Excellent PPT and Excel skills
  
  

Preferred Qualifications

• 3+ years of vaccines experience
• Experience leading global and US market research for consumer and HCP insights
• Understanding of IQVIA (DDD, LAAD) and other secondary data sources
  
  

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Non-standard Work Schedule, Travel Or Environment Requirements

• Limited business travel required
  
  

Work Location Assignment: Hybrid

Other Job Details:

• Last day to apply: December 5, 2025
  
  

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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Marketing and Market Research