Workgenix is seeking a strategic B2B Marketing Manager for a full-time, remote role in Australia. This position involves designing and executing multi-channel campaigns to drive brand awareness, lead generation, and sales growth. The role requires 3-6 years of B2B marketing experience, strong digital marketing skills, and proficiency with marketing automation and CRM tools. It offers a fully remote work environment, career progression, and a competitive salary and benefits package.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
📈 We’re Hiring: B2B Marketing Manager
📍 Location: Remote (Australia)
🕒 Employment Type: Full-Time
💼 Level: Mid–Senior
We are looking for a strategic and results-driven B2B Marketing Manager to lead our business-to-business marketing initiatives. In this fully remote role, you will design and execute campaigns that drive brand awareness, generate leads, and support sales growth.
🎯 Key Responsibilities- Develop and implement B2B marketing strategies aligned with business objectives
- Plan and execute multi-channel campaigns including email, content, social, and events
- Collaborate with sales, product, and customer success teams to align marketing efforts
- Analyze campaign performance and optimize strategies to achieve KPIs
- Manage marketing budgets and vendor relationships
- Oversee content creation, website updates, and thought leadership initiatives
- Conduct market research and competitive analysis to identify opportunities
- Report on marketing metrics, ROI, and campaign effectiveness to leadership
- 3–6 years of experience in B2B marketing, preferably in SaaS, tech, or services
- Strong understanding of digital marketing channels, lead generation, and demand generation
- Excellent communication, project management, and analytical skills
- Experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, etc.)
- Ability to work independently in a remote-first environment
- Must be based in Australia with full working rights
Nice to Have
- Experience managing a marketing team
- Knowledge of ABM (Account-Based Marketing) strategies
- Experience with content marketing, SEO, and paid media campaigns
- Familiarity with analytics tools like Google Analytics, Power BI, or Tableau
- Fully remote role across Australia
- Opportunity to lead impactful B2B marketing initiatives
- Collaborative and innovative team environment
- Career progression into Senior Marketing or Head of Marketing roles
- Competitive salary and benefits package
- Flexible working arrangements