Digital Marketing Specialist (Remote)

About The Opportunity

Opportunity in the Technology sector serving B2B/B2C digital products and SaaS-enabled marketing solutions. We recruit remote-first talent across India to grow scalable acquisition channels and measurable brand presence through paid, organic, and retention marketing.

Primary title: Digital Marketing Specialist (remote, India)

Role & Responsibilities

• Plan, launch and optimise paid campaigns across Google Ads and Meta to meet CAC, CPA and ROI targets—perform keyword research, bidding, and budget allocation.
• Execute SEO activities including on-page optimisation, technical SEO audits, and content recommendations to grow organic traffic and SERP visibility.
• Monitor and report campaign performance using GA4 and GA4-based dashboards; translate insights into action to improve conversion funnels.
• Manage email marketing and retention programs—segment lists, design automations, and A/B test creatives and subject lines to boost engagement and LTV.
• Implement tracking with Google Tag Manager and ensure clean analytics instrumentation for accurate attribution and experiment measurement.
• Collaborate with content, design and product teams to produce high-impact creative, landing pages and CRO experiments that improve lead quality.
  
  

Skills & Qualifications

Must-Have

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Tag Manager
• SEMrush
• Conversion Rate Optimization
  
  

Preferred

• Ahrefs
• Email Marketing Platforms (Mailchimp / HubSpot)
• A/B testing platforms (Optimizely / Google Optimize)
  
  

Benefits & Culture Highlights

• Fully remote role with flexible hours and India-wide hiring—focus on outcomes, not hours.
• Fast-paced product-led environment with cross-functional ownership and opportunities to lead growth experiments.
• Learning-first culture: access to training, analytics tooling and mentorship to scale your impact.
  
  

This role is ideal for a results-driven digital marketer who combines hands-on execution (PPC, SEO, email) with data-led decision making. If you thrive on driving measurable growth across acquisition and retention funnels and enjoy working remotely with cross-functional teams, apply to take ownership of high-impact channels and scale performance across India.

Skills: google ads,conversion rate optimization,semrush,google tag manager,digital marketing,ahrefs