Performance Marketing Specialist - Analytics and Campaign Optimization
We are seeking a seasoned Digital Marketing Freelancer to support a performance improvement initiative for a top analytics consultancy. The role involves analyzing cross-channel campaign results, verifying data accuracy, and producing clear insights to guide optimization decisions. The ideal candidate will have strong knowledge of GA4, Facebook Ads Manager, and Google Sheets.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Key Information
• Role: Performance Marketing Specialist
• Location: Fully remote, flexible schedule (no fixed hours)
• Duration: 6-weeks with potential extension, roughly 30 hours/week
• Compensation: USD 100 to 150, paid out weekly
• Fast process: Apply now, get feedback in 48 hours
Company
Our client enables experienced professionals to collaborate with leading companies at the forefront of digital and AI innovation. They connect specialists with high-impact projects across analytics, creative, marketing and more.
Role Overview
We are looking for a seasoned Digital Marketing Freelancer who will support a performance improvement initiative for a top analytics consultancy. Your role will focus on analysing cross channel campaign results, verifying data accuracy and producing clear insights that directly guide optimisation decisions. You will work independently and be responsible for delivering accurate and well structured reporting.
Key Responsibilities
• Extract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.)
• Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels
• Compare performance across time periods and against budget targets
• Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio
• Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant
• Build and manage UTM tracking templates for campaigns
Ideal Qualifications
• 5+ years in performance marketing, analytics, media reporting or marketing operations
• Strong knowledge of GA4, Facebook Ads Manager, LinkedIn Campaign Manager, Google Sheets
• Deep understanding of costs and efficiency metrics including CPA and ROAS
• High attention to detail in numbers and presentation
• Reliable with reporting deadlines and autonomous work style
Application Process
Submit your CV today. Complete a short async evaluation of domain skills and a brief interview. You can be done today!