Senior Marketing Manager (B2B & B2C)

Axy is transforming how science advances by reimagining collaboration tools for researchers. We're building AI-powered platforms that help scientists discover, connect, and collaborate more effectively - from conferences to everyday research activities.

Made by scientists, for scientists - our founding team combines deep scientific expertise (PhD in Neuroscience) with proven entrepreneurial success. We're winners of VentureKick Stage 3, Switzerland's premier startup accelerator, and we're backed by a mission to accelerate scientific progress globally.

We're at an exciting inflection point: our products are live, early traction is strong, and we're ready to scale. Now we need a marketing leader to help us reach millions of researchers worldwide.

We're hiring our first marketing hire - a Senior Marketing Manager who will build and own Axy's entire marketing function from the ground up. This is a rare opportunity to shape marketing strategy across two distinct products serving the global scientific community:

1. B2B Product: Experience platform for scientific conferences
2. B2C Product: Consumer app for researchers and academic communities

You'll start as a hands-on executor, building strategies and running campaigns yourself. As we grow, you'll hire and lead a team, with potential to grow into leadership roles as the company scales.

This role is perfect for someone who gets excited about:

• Building marketing from zero to one
• Wearing multiple hats (strategist, executor, analyst, storyteller)
• Working with a mission-driven product that genuinely helps people
• The challenge of marketing to both enterprises AND consumers
  

• Develop comprehensive marketing strategies for both B2B and B2C products
• Launch campaigns to drive user acquisition for our consumer product
• Build sales enablement assets (case studies, decks, messaging) for our B2B product
• Set up marketing infrastructure: website optimization, analytics, email marketing, ad platforms
• Create content that resonates with researchers and scientific organizations
• Run experiments across channels to find product-market-channel fit
  

• Own and hit growth targets for both products (users, pipeline, revenue influence)
• Build repeatable acquisition channels and growth loops
• Establish Axy as a recognized brand in the scientific community
• Launch and optimize performance marketing campaigns
• Create viral mechanics and referral programs for B2C growth
• Support sales team with ABM campaigns and demand generation for B2B
• Begin hiring your first team members as we scale
  

• Build and lead the marketing team (growth, content, design, demand gen)
• Shape company-wide go-to-market strategy
• Own brand positioning and messaging across all products
• Scale marketing operations to reach millions of researchers globally
• Grow into a leadership role (potential path to CMO as company scales)
  

1. 5+ years of marketing experience with strong B2C growth marketing background

• You've driven user acquisition, activation, and retention for consumer products
• You know how to build viral loops, referral programs, and growth flywheels
• You're comfortable with performance marketing (Google Ads, Facebook, paid social)
• You understand product-led growth and know how to optimize funnels

2. Hands-on execution skills

• You can write compelling copy, design campaigns, set up ads, and analyze data yourself
• You don't need a team to get things done - you roll up your sleeves
• You're scrappy and resourceful, making the most of limited budgets

3. Data-driven mindset

• You live in analytics, run experiments, and make decisions based on numbers
• You can set up tracking, build dashboards, and report on what matters
• You understand metrics like CAC, LTV, viral coefficient, conversion rates

4. Strategic thinking

• You can build marketing strategies from scratch
• You know how to prioritize channels and allocate resources
• You can balance short-term execution with long-term brand building

5. Startup mentality

• You thrive in ambiguity and fast-paced environments
• You're comfortable with changing priorities and wearing multiple hats
• You take ownership and deliver results with minimal supervision
  

• Experience marketing to academic, research, or scientific audiences
• B2B/enterprise marketing experience (ABM, sales enablement, demand gen)
• SaaS or tech product marketing background
• Experience building marketing teams from 0→1
• Understanding of SEO, content marketing, and community building
• Design skills or ability to create basic marketing assets
  

• Self-starter: You don't wait for direction - you identify opportunities and execute
• Curious learner: You stay updated on marketing trends and love testing new channels
• Results-oriented: You're obsessed with hitting targets and moving metrics
• Excellent communicator: You can craft messaging that resonates and tell compelling stories
• Mission-driven: You care about advancing science and helping researchers succeed
• Adaptable: You're comfortable marketing both B2B enterprise products and B2C consumer apps
  

✅ Ground floor opportunity - Be the first marketing hire and shape everything

✅ Dual product challenge - Master both B2B and B2C marketing in one role

✅ Mission-driven - Help accelerate scientific progress and collaboration

✅ Growth trajectory - Clear path to leadership as company scales

✅ Backed & validated - VentureKick Stage 3 winner with early product traction

✅ Founding team support - Work directly with PhD scientist + successful entrepreneurs

✅ Remote flexibility - Work from anywhere in India

✅ Ownership & impact - Your work directly influences company success