Freelance Web Designer - Brand Identity and UX Specialist

About The Company

Sweet is the AI-native business platform built for creators - a business partner that clears the clutter, automates the back-office, and gives creators the freedom to focus on craft, while Sweet grows their business. We are dedicated to empowering the Agencies of Tomorrow: lean, creative, automation-powered businesses that operate smarter, faster, and with greater calm. Our innovative platform leverages artificial intelligence and automation to streamline operations, making it easier for creators and agencies to scale and succeed in a competitive digital landscape.

At Sweet, we believe in fostering a dynamic and inclusive environment where creativity and technology intersect to deliver exceptional value to our users. Our team is composed of passionate professionals committed to pushing the boundaries of what is possible in the creator economy, ensuring our solutions remain at the forefront of industry trends and user needs.

About The Role

We are seeking a talented freelance Web Designer to join our team and elevate the visual and experiential aspects of Sweet’s website. This role is pivotal in shaping how our brand communicates with and converts visitors, ensuring that our digital presence aligns with our innovative ethos. The ideal candidate will have a keen eye for design, a deep understanding of user experience principles, and the ability to translate strategic messaging into compelling visual narratives.

This is not a job for template customization. We are looking for someone who understands brand systems, can craft intuitive user interfaces, and create designs that evoke clarity, momentum, and emotional resonance. You will collaborate closely with our content, product, and marketing teams to produce responsive, developer-ready designs that support our growth and engagement objectives.

Qualifications

• Minimum of 4+ years of professional experience in web design, preferably within SaaS, technology, or creative brands.
• Proficiency in Figma and a strong understanding of modern design systems and tools.
• Exceptional ability to create minimal, high-clarity layouts with clear visual hierarchy and seamless user flow.
• Experience designing for conversion, balancing aesthetic appeal with strategic intent.
• Comfort working collaboratively with developers; familiarity with Webflow is a plus but not required.
• A compelling portfolio demonstrating thoughtful UX, refined visual style, and consistent brand application.
• Experience working within a defined brand identity while contributing creative ideas and solutions.
  
  

Responsibilities

• Design and develop new pages and sections for Sweet’s website, including the homepage, resource pages, product pages, and informational sections like "Why Sweet".
• Translate strategic messaging into clean, intuitive layouts that enhance user experience and facilitate conversions.
• Collaborate with content, product, and marketing teams to ensure visual and narrative alignment across all digital touchpoints.
• Create visually engaging, simple, and elegant UI components that simplify complex concepts for the end user.
• Deliver responsive, pixel-perfect designs that are ready for development, paying close attention to details such as spacing, typography, and accessibility standards.
• Design landing pages for campaigns, email flows, and product launches to maximize engagement and results.
• Maintain consistency with Sweet’s brand system while pushing creative boundaries to enhance brand identity and user engagement.
  
  

Benefits

This is a freelance, project-based role offering flexible working arrangements. Compensation is competitive and commensurate with experience. You will have the opportunity to work remotely from anywhere, contributing to a forward-thinking company that values innovation and creativity. This role provides a unique chance to influence the visual identity of a rapidly growing platform and collaborate with a talented, passionate team dedicated to empowering creators and agencies.

As part of our team, you will gain exposure to cutting-edge AI and automation technologies, expanding your professional skills and portfolio. We foster an environment of continuous learning, creative experimentation, and impactful collaboration, ensuring your work makes a meaningful difference in the creator economy.

Equal Opportunity

Sweet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and freelancers. We believe that varied perspectives and experiences foster innovation and drive our success. We encourage applicants of all backgrounds to apply, regardless of race, gender, age, sexual orientation, disability, or any other characteristic protected by law. Our hiring decisions are based solely on qualifications, skills, and the potential to contribute to our mission.