Lead a high-performing marketing organization in healthcare SaaS, driving growth through segmentation-led marketing, product commercialization, and demand generation.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
About The Role
The Vice President of Marketing will be the strategic operator responsible for helping the organization build an end-to-end, segmentation-led marketing engine spanning product marketing, demand generation, brand, customer lifecycle marketing and playing a critical role with the Chief Growth Officer and product management in upstream strategy. This leader will bring deep experience in healthcare SaaS, product commercialization, and high-growth GTM systems—ensuring that the organization’s value propositions and differentiation land with each segment of the market.
This role also requires exceptional leadership: building, mentoring, and scaling a high-performing marketing organization that collaborates seamlessly with Sales, Account Management, and Product Management.
Key Responsibilities
Strategic Marketing & Market Segmentation
- Translate the growth strategy into marketing programs that deliver on the growth goals
- Build a rigorous segmentation model across health plans, TPAs, employers, and ecosystem partners.
- Lead deep voice-of-customer (VoC) research.
- Define personas across buying journey and maturity cohorts.
- Develop, in partnership with the CGO, the enterprise marketing strategy.
- Execute the marketing strategy
Product Marketing Management (PMM)
- Establish a world-class PMM function.
- Drive positioning, differentiation, participate with product in packaging, pricing inputs.
- Lead product launches and enablement.
- Maintain messaging frameworks and competitive intelligence.
Demand Generation & Pipeline Growth
- Design and scale demand generation across multiple channels.
- Own ABM, SEO/SEM, paid programs, email nurtures, events, and webinars.
- Build KPIs and dashboards for funnel optimization.
- Drive segmented, relevant campaigns.
Brand, Communications & Thought Leadership
- Elevate reputation as category leader.
- Own brand strategy, messaging, and identity.
- Manage PR, analyst relations, and executive communications.
Customer Lifecycle & Advocacy
- Create lifecycle programs for onboarding, adoption, and renewal.
- Build customer advocacy and reference engines.
- Launch Customer Advisory Board.
Partner with Product Management in Upstream Marketing
- Partner with Product Management to conduct market sizing, whitespace analysis, and competitive mapping.
- Partner with Product Management to translate insights into market requirements.
- Inform product strategy and prioritization with market data.
- Partner with Product Management in other upstream marketing concepts like: new product validation, where to play and where to win leveraging market tested data.
Build & Lead a High-Performing Marketing Organization
- Recruit and develop a world-class team.
- Define roles, competencies, and career paths.
- Implement processes, sprint cycles, and operating mechanisms.
- Foster a culture of creativity and accountability.
Cross-Functional Leadership
- Ensure Alignment to company-wide positioning set by Executive Team.
- Tight collaboration with Product, Sales, CS, Finance, and Partners.
- Develop joint GTM plays and commercialization playbooks.
Ideal Candidate Profile
- 10+ years in healthcare SaaS specifically in the healthcare payer segment.
- Expertise in PMM and driving Market segmentation strategies.
- Proven success in demand gen and product commercialization.
- Exceptional storytelling and strategic judgment.
- Experience in Marketing Operations & Analytics.
- Strong Analytical skills and familiarity with modern marketing technology and measurement frameworks.
- Strong leadership and team development capabilities.
- Strong understanding of the Health Plan, TPA, employer and ecosystem partners preferred.
- A strong bias towards strategic use of AI in marketing.
Success Metrics (12–18 Months)
- Segmentation strategy executed.
- Pipeline growth improved measurably.
- PMM function operational and effective.
- Successful product launches.
- Marketing team fully staffed and high-performing.
- Significant brand presence and market influence.
Location
Remote anywhere within the US (Must be located in the US)
Core Competencies
One Team:
- Act as one team with fellow team members and customers.
- Value humility, low ego, and collaboration.
- Maintain an All for One, One for All attitude.
Deliver on Promises:
- Do the right thing.
- Do what you say you will do.
- Work with a sense of urgency and transparency.
Macro Thinking:
- Challenge yourself and others to think boldly, bigger, and into the future.
- Lead with a Growth Mindset.
- Act as a thought leader for the healthcare industry.
Note:
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