Head of Go-to-Market Strategy - Multi-Product SaaS & Ecosystem
The United Green seeks a senior GTM leader to architect and execute a multi-product market strategy amidst company growth and product expansion. The role involves coordinating demand generation, product launches, and cross-team alignment across regions. It offers significant ownership in shaping a category-defining, innovative SaaS platform in a remote and dynamic environment.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Job Description
Our Partner is looking to add a Head of GTM to lead the next chapter of their growth. With ERP, Commerce, and several new products entering the market, they're transitioning from a single-product motion to a fully coordinated platform strategy. In this role, you will architect how these products go to market, how they support and amplify one another, and how we educate the industry on the value of our partner’s broader ecosystem.
Our partner processes over $3B in annual transactions, achieved by deeply connecting with the market and becoming the industry’s trusted software partner. They meet operators where they are and prioritize real human connection over generic blasts or one-size-fits-all tactics. As Head of GTM, you will work directly with the C-suite and executive team with an exceptional degree of ownership. You will define the strategy and execution behind how we generate demand, expand into new states, scale pipeline, and drive adoption across multiple product lines. You’ll set the GTM direction, lead experimentation across channels, and implement the systems, reporting, and cross-functional rhythms needed to scale efficiently.
This role is ideal for someone who wants autonomy, influence, and the opportunity to help shape a category-defining, multi-product business from its early stages—someone excited to build, experiment, pivot, and leave their fingerprints on the company.
Responsibilities
- Lead Outbound, Marketing, Partnerships, and Events to build a unified pipeline engine
- Own the multi-product GTM strategy, including launch plans for new offerings
- Build a structured experimentation framework across channels, campaigns, and markets
- Drive demand generation, digital marketing, brand strategy, partnerships, and field marketing
- Develop and refine state-by-state GTM motions
- Determine event strategy, including which events to attend, what messaging to use, and what content to activate
- Establish dashboards, KPIs, and reporting cadences across all GTM functions
- Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities
- Partner with Sales leadership on outbound strategy, account targeting, and segmentation
- Influence product positioning, competitive strategy, and cross-product storytelling
- Hire and develop a market expansion team, with authority to build additional roles as needed
Requirements
- 5+ years of GTM experience in B2B SaaS or cannabis, ideally in growth-stage environments
- Experience directly managing sales and marketing teams (digital, brand, events, partnerships)
- Proven track record generating pipeline and driving multi-channel demand
- Strong background launching new products and managing cross-functional GTM plans
- Hands-on experience with HubSpot and BI tools, with comfort building reporting foundations
- Creative thinker with a strong sense for messaging, experimentation, and channel strategy
- Ability to unify stakeholders, build trust, and elevate GTM strategy across the company
- Comfort with testing, failing fast, and quickly pivoting when strategies don’t work
- Bonus points for experience in cannabis, commerce, marketplace, or supply chain software
Compensation
- Fully remote workplace
- Competitive medical, dental, and vision benefits
- 18 days PTO plus 11 company holidays; sick days tracked separately.
- Competitive compensation structure including equity.
Compensation Range: $220,000 – $280,000 per year, including variable incentives and equity.
The United Green is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), age, marital status, national origin, citizenship status, disability, genetic information, veteran status, or any other status protected by law. If you require assistance or a reasonable accommodation during the application process, please visit our website privacy and terms of use for more information. The EEOC “Know Your Rights” poster is available at https://www.eeoc.gov/poster.