Senior Freelance CRM & Email Marketing Manager (Klaviyo Expert)

The Role

We are looking for an experienced Senior Freelance CRM & Email Marketing Manager to manage a portfolio of Klaviyo accounts. This is a flexible, results-driven role designed for a senior specialist who can step in, build, and optimize flows and campaigns without needing hand-holding.

You will be responsible for managing campaign calendars, building emails, flow logic, segmentation, and reporting for a selection of the brands in our portfolio. This is a freelance position starting at 4-8 hours per week, with the workload increasing over time as we scale.

You will need to be agile, communicative, and able to ramp up activity when required (e.g., during Black Friday or product launches).

Key responsibilities

• Campaign Building: You will plan, build, and schedule weekly campaigns that align with brand goals.
• Flow Architecture: Audit, build, and optimize core automation flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back) to maximize revenue on autopilot.
• Email Builds & Design: Construct high-quality emails using drag-and-drop editors or HTML. You must ensure all emails are mobile-responsive and on-brand.
• Segmentation Strategy: Manage list health and segmentation. You will ensure the right message hits the right customer, maintaining high engagement and protecting deliverability.
• Testing & Optimisation: A/B test subject lines, send times, and content layouts to continuously improve Open Rates and Click-Through Rates.
• Pop-up & Data Capture: Manage sign-up forms to ensure steady list growth without disrupting the user experience.

About you

• Platform Expert: You are a Klaviyo expert. You understand the technical side of flows, triggers, and conditional splits inside out.
• E-com Experience: 3+ years of hands-on CRM experience specifically within e-commerce/DTC.
• Deliverability Focus: You understand the importance of domain reputation and know how to keep our emails out of the spam folder.
• Self-Managing: You are a true freelancer. You don’t need a manager to remind you to send a campaign; you own the schedule.
• Adaptable: You can switch between different brand voices and aesthetics within the portfolio seamlessly.

What's on offer?

• Total Flexibility: No set hours. Draft and build campaigns when you work best, provided deadlines are met.
• Competitive Hourly Rate: We pay for expertise and efficiency.
• Remote First: Work from anywhere.
• Scalable Workload: A perfect role for a freelancer looking for a steady baseline of hours with the potential to grow as the brands grow.