Digital Marketing Manager

Our client is a leading provider of secure Desktop-as-a-Service (DaaS) solutions that enable organizations to deliver high-performance virtual desktops and cloud-based applications to employees anywhere, on any device. With a strong focus on security, compliance, and efficiency, they empower distributed teams to work productively while maintaining robust data protection and meeting regulatory requirements.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Digital Marketing Manager will oversee the company’s digital go-to-market function, managing the MARTECH stack, advertising campaigns, website, analytics, and marketing operations to drive lead generation, brand visibility, operational efficiency, and actionable intelligence.

The role requires a strategic marketer with technical depth across automation, reporting, digital channels, and content execution.

Key Responsibilities

Marketing Operations

• Manage the marketing technology stack, primarily Salesforce.com and Marketo.
• Establish and execute plans for database cleansing and growth, removing outdated information, contacts, workflows, and other components.
• Create and interpret reports and dashboards that provide actionable insights for sales and marketing leadership.
• Work closely with sales, channel, and business development teams to improve marketing and sales operations and efficiency.
  
  

Digital Advertising & Campaign Management

• Develop and execute targeted digital advertising campaigns that drive leads and brand awareness.
• Lead automated outbound programs including nurture, reactivation, and customer engagement.
• Collaborate with agencies and internal stakeholders to create content and ad copy for successful campaign execution.
• Align with channel and alliance teams to ensure digital support for joint go-to-market activities.
• Manage the digital marketing budget.
  
  

Website, Content & Social Media

• Manage, integrate, and optimize the company website and blog.
• Lead the social marketing plan and execution to drive increased audience engagement and influencer marketing.
• Collaborate with agencies and vendor partners to support digital initiatives.
  
  

Qualifications

Experience

• Bachelor’s degree in Marketing, Communications, or a relevant field.
• 5+ years of digital marketing experience, including 3+ years managing marketing automation programs.
• Certified in Marketo/Eloqua and Salesforce.com.
• Google Ads and Analytics certified, plus experience with digital advertising platforms, content syndication, and intent-based marketing.
• Web development skills including WordPress management, HTML, CSS, and JavaScript.
• Adobe Creative Cloud experience.
• Proven success designing and implementing digital marketing campaigns.
• In-depth understanding of marketing technologies and experience building a MARTECH roadmap.
• B2B technology marketing experience; cloud services preferred.
• Experience implementing or managing GDPR-based marketing programs preferred.
  
  

Skills

• Strong analytical mindset and ability to derive insights from marketing data.
• Ability to balance tactical execution with strategic planning and leadership-level recommendations.
• Process-driven, organized, and highly detail-oriented.
• Strong communication, creativity, and project-management abilities.
• Passion for using modern marketing technology to solve complex challenges and improve business performance.
• Ability to drive engagement, inclusion, and collaboration across internal teams.
  
  

What Success Looks Like

• Well-executed digital campaigns that generate quality leads.
• Improved MARTECH performance, automation efficiency, and data accuracy.
• Clear, actionable reporting that supports strong decision-making.
• A more visible, engaging digital presence across website and social channels.
• Strong alignment between marketing, sales, and channel teams.
  
  

Opportunity

This role offers the chance to own and elevate the full digital go-to-market engine within a technology-driven organization. You will shape the performance of key marketing systems, enhance data-driven decision-making, and lead high-impact campaigns that support revenue growth. With broad autonomy and cross-functional collaboration, you will influence strategy, improve operational efficiency, and directly contribute to the company’s marketing evolution.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets