Vice President of Marketing, Residential and Commercial Properties

Title: Vice President of Marketing

Location: New Jersey (Middlesex County) - *Open to relocation candidates*

Reports To: Executive Leadership

Structure: Full-time In-office

About the Company:

Our client has a diverse portfolio of residential, commercial, and mixed-use communities. The company has built a strong reputation for quality, service, and innovation. They are known for creating vibrant places to live, work, and shop—blending luxury, convenience, and community.

This is an opportunity to join a stable, growth-oriented company with a track record of success and a collaborative leadership team. It’s an environment where your expertise can directly influence high-profile projects and where career growth is supported by a commitment to excellence and long-term vision.

Position Summary:

The Vice President of Marketing will lead all marketing strategies, brand initiatives, and promotional efforts across the organization’s residential and commercial portfolios. This role will be responsible for designing and executing impactful campaigns that build awareness, attract residents and tenants, and strengthen the company’s position as a market leader.

Key Responsibilities:

Marketing Strategy & Brand Development

• Develop and implement comprehensive marketing plans for residential and commercial properties
• Utilize market research, industry insights, and brand analysis to maintain a competitive position
• Manage and mentor a team of marketing professionals, ensuring the use of cutting-edge tools, technologies, and best practices across real estate, retail, and hospitality sectors
• Uphold and elevate brand standards across all marketing channels and collateral to reflect a luxury-driven experience

Digital Marketing & Advertising

• Oversee all digital platforms including websites, social media, email marketing, SEO/SEM, and online advertising
• Leverage data analytics to optimize digital campaigns and measure ROI
• Ensure each property’s digital presence reflects brand identity and resonates with target audiences

Creative & Collateral Management

• Direct the production of marketing assets including brochures, signage, virtual tours, and video content
• Manage external vendors, creative agencies, and media partners to ensure high-quality deliverables
• Oversee marketing events, open houses, and promotional initiatives

Cross-Functional Collaboration

• Partner with leasing, development, and operations teams to align marketing with business objectives
• Support commercial tenant relations and retail marketing strategies to enhance tenant success
• Collaborate with leadership to consistently communicate brand vision

Analytics & Reporting

• Monitor marketing KPIs, campaign effectiveness, and overall ROI
• Provide leadership with regular insights, reports, and recommendations
• Continuously refine strategies based on performance metrics and market trends

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)
• 8+ years of marketing experience in real estate or a related industry, with leadership responsibilities
• Expertise in digital marketing, branding, and integrated campaign management
• Proven track record of managing budgets and delivering measurable ROI
• Experience with both residential and commercial portfolios preferred
• Strong leadership, communication, and project management skills
• Proficiency in marketing automation, analytics, and property management technology platforms

Key Performance Indicators (KPIs)

• Occupancy rates and leasing velocity
• Lead generation volume and quality
• Marketing ROI and cost per lead
• Website traffic, engagement, and conversions
• Social media reach, engagement, and digital audience growth
• Brand reputation and awareness (reviews, surveys, media)
• On-time, on-budget campaign delivery
• Tenant and resident satisfaction related to marketing and community engagement

Work Environment & Expectations

• Primarily HQ office-based with regular engagement across the NJ portfolio (plus one Florida location)
• Flexibility to respond to urgent matters outside of standard business hours

Compensation

• Competitive salary based on experience, performance bonuses, and a comprehensive benefits package