Marketing Generalist (AI-Powered)

Position Overview

ProNatal Fitness is seeking a hands-on, AI-fluent marketing generalist who can turn data and content into measurable growth. You’ll own email marketing (company’s #1 sales driver), translate data into clear website & advertising improvements, create high-quality on-brand creative assets, and help plan and execute four high-impact promotional periods per year. If you’re excited to join a fast-growing, female-founded, mission-driven company and are committed to constantly leveling up your marketing craft in an AI-powered world, we’d love to meet you.

Company Overview

ProNatal Fitness® is a global leader in pre & postnatal fitness education and the creator of the #1 recommended pre & postnatal fitness certification in the U.S., as recognized by leading health clubs and boutique studios. Guided by the belief that the pregnancy journey is one of life's greatest athletic events, ProNatal Fitness equips all those navigating this journey – and the professionals who guide them – with the education, programs, and resources to achieve their "personal best."

What you’ll do (key responsibilities)

• Own our email marketing engine — manage automations, funnels, and weekly broadcasts for our client and fitness professional audiences in ESP (Kit); analyze performance data, identify opportunities, and continually improve copy, structure, and results in what is our #1 sales channel.

• Lead planning and execution of quarterly promotions — analyze past campaign results, define segments and messaging, and create all promotional emails and creative assets that drive conversions.

• Design and produce creative assets — use Canva to create polished graphics and engaging videos for ads, social content, and website, ensuring all visuals align with brand voice and standards.

• Optimize and update website and advertising assets — use analytics to spot opportunities for improved user experience and conversion on website, and implement those changes directly in Elementor. Build or update pages as needed for promotions, new products, or ongoing improvements. Utilize Meta ad performance data to optimize existing advertising assets and create new ones.

• Embrace and advance AI-powered marketing — be an avid learner and daily AI user who actively explores new tools and workflows to improve quality, creativity, and efficiency—helping evolve how our team uses AI over time.

Experience

• Strategic marketer: You understand the customer journey and make decisions grounded in data, testing, and empathy for the audience.

• Analytical thinker: Comfortable using analytics to uncover insights, spot trends, and recommend clear, measurable improvements.

• Creative and design-savvy: Skilled in Canva and confident in creating both static and video assets that are visually polished, on-brand, and conversion-minded.

• Strong writer and communicator: You craft clear, persuasive copy that adapts to different audiences while keeping brand voice consistent.

• AI-powered marketer: You’re a daily AI user who stays ahead of the curve—continuously learning, experimenting, and refining workflows to deliver higher-quality, more efficient marketing results.

• Tech-comfortable: Experienced working across multiple platforms (email marketing, web editors, analytics tools) and quick to learn new systems like Elementor and Kit.

• Organized executor: You manage multiple campaigns, assets, and deadlines with precision, keeping projects moving and details clean.

• Team-oriented: Reliable, communicative, and collaborative—you enjoy working cross-functionally and contributing to a supportive, mission-driven culture.

• Bonus: passion or background in fitness, health, or supporting people through pregnancy and postpartum.

Why You'll Love Working With Us

We’re a small, high-performing, and supportive team that’s passionate about helping people thrive through one of life’s most transformative experiences. We value ownership, curiosity, creativity, and continuous improvement. Everyone here is encouraged to learn, experiment, and use AI and automation to work smarter and better – raising both efficiency and quality.

Benefits include:

• Flexible work hours and fully remote environment

• Complimentary access to all ProNatal Fitness courses, programs, and resources

• Clear growth path as the company scales

• Autonomy to improve processes, innovate with AI, and bring fresh ideas to life

Hours and Compensation

• Structure: Part-time contractor, remote.

• Compensation: $500–$700 per week, depending on experience and scope.

• Hours: Estimated 10–15 hours per week, with flexibility as the role evolves.