Head of Growth - Performance Marketing and Data Strategy

Your mission

We are looking for a Head of Growth to lead our full growth strategy - connecting marketing, data, and product into one unified performance engine.

This is not a traditional marketing role. We need someone who thinks in systems, works with data, and acts with creativity. Someone who understands that channels are just the means - the goal is sustainable growth, profitability, and customer acquisition.

The ideal candidate is analytical to the core, with a strong grasp of mathematics, statistics, and digital marketing. You will drive acquisition, retention, and monetization across all touchpoints, balancing precision and creativity to scale results.

Location: Malta - relocation required

As part of the relocation process, guidance from the HR team will be granted and a package to support the costs will be provided.

Responsibilities

• Define and lead the overall growth strategy across acquisition, activation, retention, and lifetime value.
• Build a data-driven growth framework that connects performance metrics directly to business outcomes.
• Oversee paid media, CRM, lifecycle, and organic channels - ensuring each contributes to measurable, profitable growth.
• Apply rigorous experimentation and statistical testing to validate hypotheses and scale successful initiatives.
• Collaborate closely with Product, Data, and Marketing teams to align strategies and optimize impact.
• Translate data into clear, actionable insights that guide decisions and drive growth.
• Identify emerging opportunities, new channels, and scalable tactics ahead of market trends.
• Build, mentor, and develop a multidisciplinary team that blends technical expertise and creative problem-solving.

Requirements

• Proven experience leading growth, performance, or marketing analytics within a digital-first company.
• Strong analytical and quantitative background - ability to work with data, metrics, and models.
• Deep understanding of all acquisition and retention channels, including paid media, CRM, and lifecycle.
• Expertise in growth analytics, A/B testing, attribution modelling, and funnel optimization.
• Highly business-oriented mindset - connects marketing efforts to revenue, profit, and customer growth.
• Experience working cross-functionally with product and data teams.
• Self-managed, proactive, and comfortable with autonomy.
• Advanced English (mandatory), other languages are a plus.

Nice To Have

• Background in engineering, mathematics, statistics, or economics.
• Experience in high-growth, performance-driven environments (startups, iGaming, or affiliate marketing).
• Knowledge of SQL, BI tools, or marketing automation systems.

Benefits

• 40 days of holidays of your choosing (take only the bank holidays you want!);
• 40 days of working from abroad;
• Hybrid working model;
• Flexible working hours;
• Competitive salary, up to €100,000/year;
• Discretionary performance bonus;
• Private Health Insurance;
• Gym membership or sports allowance

About Us

Odds Scanner Group is a media and technology company active in several sports and gambling markets in Latin America and the United States. Our brands, including Odds Scanner, Sambafoot, Tatame, and others, lead the way in delivering high-performance conversion funnels and engaging sports content. We are a truly global and multicultural team with offices in Malta and Lisbon and talented professionals working remotely in Brazil, the United States, Canada, Spain, and many other countries worldwide.