Drive profitable store unit growth across a portfolio of Franchise Markets in Asia. Develop and execute growth strategies, build franchisee capability, and enhance asset ROIs. Collaborate with senior franchise partners and internal teams to achieve business objectives.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Why Should You Work for KFC?
At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. Because KFC’s inclusive world allows everyone to shine. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
ABOUT THE ROLE
An exciting opportunity comes up within our KFC Asia Team for a Market Development Director. You will be responsible for driving profitable store unit growth across a portfolio of Franchise Markets in the region.
The Market Development Manager enables markets to realize their full potential through:
- Establish strong partnership and build 3Cs (Capability, Capital, Culture) partners in the region
- Securing contracted growth by structuring mutually beneficial deals with franchise partners
- Enhancing asset ROIs by establishing geographic, asset, and site selection strategies
- Conceptualizing new asset models that cater to emerging market trends and consumer needs
- Improving cash flows via capex reduction and P&L optimization initiatives
In addition, the Development Director will interact with key senior franchise partners to drive high level strategic and tactical alignment. You will build franchisee capability across market planning, site selection, and other Development tools and processes.
The Development Director will be responsible for 5-8 markets with an initial focus on
Indonesia, Philippines, Malaysia, Singapore, Cambodia and Brunei. The market assignment may change from time to time.
You will be based in Singapore and will require approximately 30% travel.
MAKE A DIFFERENCE… with your role’s responsibilities
Major job functions include:
Deal Structuring and Delivering Growth KPIs
- Deliver key Development KPIs in 4-5 markets: New Store Openings, Relocations and Remodels
- Secure contracted growth by structuring mutually beneficial Development Agreements with franchise partners
- Coach market planning lead to drive and quantify market growth potential
- Determine optimal pace of growth by assessing franchise business models, network health and competitive landscape
Growth Strategy and Market Analysis
- Lead to enhance asset ROIs by determining optimal geographic, asset, and site selection strategies
- Lead franchisee growth potential by improving cash flows through capex reduction and P&L optimization initiatives
Pipeline Management and Process Discipline
- Build and cultivate relationships with franchisee Development organizations (CDO, real estate & market planning teams) and act as liaison between franchisees and KFC Asia
- Ensure all asset actions (new site/ relocation/ closure approvals) conform to KFC Asia guidelines
- Review asset pipelines to drive New Store Openings and Remodel targets
- Manage franchisee execution in line with KFC Asia’s Development processes and standards on market planning, site selection, ReDevelopment, etc.
Franchise Capability Building
- Work closely with the Chief Development Officer (CDO) to assess franchisees’ Development capability
- Build franchisee capability through formal conferences/ workshops /colleges and periodic market visits
- Identify and deploy regional and global best practices
BRING YOUR BEST SELF… with your top-notch qualifications
- Degree in Business, Finance, Real Estate or Development. MBA preferred.
- At least 10 years of experience in strategy, commercial, business analysis, planning or finance
- International business experience is required
- Experience in QSR, FMCG, retail, commercial, real estate or site assessment would be highly preferred
- Experience in reviewing and analyzing retail Profit & Loss (P&L) statements
- Proven track record of successful multi-stakeholder management
- Strong project management, negotiation, presentation and analytical skills including proficiency in predictive financial modelling
- Strong commercial acumen with awareness of the broader business context
- Experience working in a franchisor's business would be ideal
- Experience in M&A or consultant would be an extra consideration
- Experience in working in developed and developing countries with high cultural sensitivity would be highly valued
- Clear and concise written and verbal communication
- Advanced PowerPoint and Excel capabilities
- Executive presence and maturity
- Willingness to travel
HAVE FUN… growing and thriving with us
Reporting to the Chief Development Officer, KFC South Asia, you will work closely with a great support network:
- 3 Direct reports (Development Manager, Development Analyst, Design & Construction Manager)
- Cross-functional partners such as Finance, Marketing, Digital, Operations, Supply Chain, Quality Assurance
- Franchise partners (Franchisee General Managers, Chief Development Officers and Development teams)
KFC Asia is an equal opportunity employer with an inclusive culture that let’s your Originality shine and provides a flexible working environment, great benefits and colleagues to support you along the way.
Ready to join? Click APPLY to start your Original journey!
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