AI Summary
Drive digital marketing efforts for an Australian leader in automotive protection. Plan and execute Google Ads and Meta Ads campaigns, manage social media, and create engaging content.
Key Highlights
Plan and manage Google Ads and Meta Ads campaigns
Develop and execute social media strategies across multiple platforms
Create engaging content and graphics
Track performance and analyze results
Provide clear, actionable reports and recommendations
Technical Skills Required
Benefits & Perks
Part-time (15 hours/week) with potential for more hours
Fully-remote work setup
Independent contractor status
Salary: $480-660/month (depending on experience)
Job Description
An Australian leader in automotive protection delivering premium Gtechniq paint, fabric, and leather coatings alongside 3M paint protection film and custom vehicle wraps is seeking a Digital Marketing Specialist ready to take the wheel and drive all digital marketing efforts from strategy to execution.
Work Hours: Part-time (15hours/week but can transition to more hours); AU timezone
Work Set-up: Fully-remote, PH-based candidates, Independent Contractor
Salary: $480-660/month (depending on experience)
Key Responsibilities:Key Requirements:Recruitment Process:
- Paid Advertising
- Plan, manage, and optimise Google Ads and Meta Ads campaigns
- Build strategic, local-service–focused ad funnels
- Run continuous analysis, A/B testing, and performance refinement
- Drive stronger lead volume while lowering CPL
- Deliver clear, actionable reports that highlight results and next steps
- Social Media Management
- Develop and execute platform-specific strategies across Instagram, Facebook, TikTok, and LinkedIn
- Build and maintain a consistent content calendar
- Create eye-catching graphics, banners, and simple creative assets
- Track performance, boost engagement, and expand overall reach
- Strengthen brand visibility across all major channels
- Email & Newsletter Marketing
- Plan, build, and launch targeted email campaigns
- Create clean, visually appealing newsletter designs
- Segment audiences for relevant, high-impact messaging
- Run re-engagement flows and promotional campaigns
- Branding & Creative
- Maintain consistent brand identity across all digital touchpoints
- Produce simple design assets when needed
- Lead creative direction and develop fresh content ideas
- Reporting & Communication
- Provide weekly progress updates via email
- Deliver monthly, easy-to-understand reports
- Offer clear insights, recommendations, and next actions
- Senior-level digital marketer with 5+ years of experience (strongly preferred)
- Strong performance marketing background, especially with Google Ads and Meta Ads
- Experience in the automotive industry is highly preferred
- Familiarity with local service businesses such as car tinting, detailing, automotive services, or trades
- Good design ability, including basic banners, ad creatives, social graphics, and newsletters
- Strong strategic thinking and the ability to plan and execute end-to-end marketing initiatives
- Excellent English communication skills
- Proactive, takes initiative, and does not require constant direction
- Confident in presenting reports, insights, and clear recommendations
- Independent and capable of managing the entire marketing function
- Experience running local lead generation campaigns
- Knowledge of CRM systems for email marketing
- Strong copywriting skills for ads, emails, and promotional content
- Initial Interview
- Client Interview
- Offer and Onboarding
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