Roar Apex, a subsidiary of Roar Global, seeks a Senior Marketing Automation Specialist. This fully remote role focuses on end-to-end HubSpot CRM and automation setup, optimization, and maintenance. The ideal candidate will leverage AI and data-driven strategies for lead acquisition and conversion rate optimization.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Roar Apex matches fast-growing companies with top-tier marketing and engineering professionals from the APAC region. It is a subsidiary of Roar Global, a global media company that operates across media resales, content production, and building expert marketing teams.
Roar Global has offices in Sri Lanka, Australia, Bangladesh, Laos, Brunei, and Singapore and is proud to be ranked as one of the 50 Best Workplaces™ as well as one of the 15 Best Workplaces™ for Millennials in Sri Lanka by Great Place to Work®.
About the Role
We are seeking a highly skilled Marketing Automation Specialist to join our dynamic team. This role requires deep expertise in HubSpot CRM and marketing automation to own the end-to-end setup, optimization, and maintenance of workflows, pipelines, and reporting.
Key Responsibilities
- Own the end-to-end setup, optimisation, and maintenance of HubSpot CRM, marketing automation workflows, pipelines, dashboards, and reporting.
- Develop and implement high-performing marketing automation campaigns using HubSpot, Clay, cold email tools, and AI-driven agentic lead workflows.
- Build automated lead acquisition systems, including agentic lead flows, enrichment, scoring, and routing.
- Execute data-driven cold email strategies, including sequencing, deliverability optimisation, personalisation, and A/B testing.
- Continuously improve conversion rates (CRO) across landing pages, funnels, and outreach systems using insights from user behaviour and analytics.
- Apply strong UX principles to design frictionless user journeys and optimise campaign and website experiences.
- Write clear, persuasive, and conversion-focused copy for email sequences, landing pages, workflows, and nurture streams.
- Collaborate with clients to understand business goals and translate them into actionable automation and CRM strategies.
- Monitor campaign performance and provide transparent reporting with actionable insights.
- Stay updated with HubSpot product changes, marketing automation best practices, and emerging growth technologies.
Requirements
- Proven experience in HubSpot Marketing Hub and Sales Hub administration, automation, and workflow design.
- HubSpot certifications (Automation, Marketing Hub, Workflows, CRM Implementation, or related).
- Experience with Clay, cold email platforms, enrichment tools, and agentic/AI-driven lead systems.
- Strong understanding of marketing automation, funnel optimisation, lead scoring, and lifecycle mapping.
- Solid experience in cold email strategy, deliverability, personalisation, and campaign execution.
- Strong skills in CRO, UX, and designing seamless user flows for improved engagement and conversion.
- Copywriting skills, especially for cold outreach, email nurture, and landing page content.
- Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
Perks
- Work from anywhere: This position is fully remote.
- Competitive AUD remuneration package.
- Continuous learning opportunities.
- International exposure and collaboration with diverse teams.
- An open-minded team that values diversity and inclusivity.
- Health care benefits.
- Yearly learning allowance.
Timezone
This role operates in the Australian Eastern Standard Time (AEST). Candidates should be prepared to accommodate their schedules accordingly.
Application Process
At Roar Apex, we're selective about our team, aiming for the top 1% of talent in the industry. Our recruitment process is thorough, focusing on excellence and innovation. Only short-listed candidates will be contacted for further consideration. We appreciate the time and effort all applicants put in. If you find this opportunity appealing, please submit your résumé, a portfolio showcasing your relevant work, and information on two professional references. We welcome candidates from all backgrounds and experiences.
We Are an Equal Opportunity Employer
Roar Global is committed to fostering a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and our hiring decisions are based on merit, qualifications, and business needs. We value diversity and believe it contributes to a more enriching work environment.