AI Summary
Lead B2B lifecycle marketing team to support campaign planning and execution. Manage digital campaigns, vendors, and budgets. Analyze and report results.
Key Highlights
Support end-to-end campaign planning and execution for digital campaigns
Manage vendors, budgets, and channel planning/media deployment
Track, analyze, and report on marketing activities results
Assist in positioning/messaging/media mix planning
Assemble campaign experience components in AEM
Technical Skills Required
Benefits & Perks
Up to $45/hour (W2 Only)
100% Remote work
1 year contract with high likelihood to extend
Job Description
Our client is hiring a Digital Marketing Manager w/ Project Manager capabilities to join their B2B lifecycle marketing team to support end-to-end campaign planning and execution for digital campaigns.
Hourly Rate: up to $45/hour (W2 Only)
Location: 100% Remote - must work EST hours
Duration: 1 year contract *High likelihood to extend
Experience Required/Day to Day:
- Support the B2B marketing strategy for channel partners, delivering B2B digital campaigns that drive consideration and selection of benefit solutions
- Responsible for building campaign production schedules, writing creative briefs, vendor/partner management, budget management and adherence, channel planning/media deployment working with media vendors including trafficking, work with legal and compliance to ensure materials are reviewed, approved, and state filed; track, analyze, and report on results of marketing activities, perform quality checks and provide feedback and input to drive results
- Assist in positioning/messaging/media mix planning & assemble campaign experience components in AEM (Adobe Experience Manager)
- 3+ years of experience leading small, medium, and large enterprise level campaigns and projects within highly matrixed and fast-paced environments
- Proficiency within Excel, Adobe Experience Manager (AEM), Marketo, Wrike, and/or Demandbase a plus!
- Preferable experience within B2B marketing and/or demand generation
- Healthcare and/or insurance industry experience a big plus!