Head of New Business Development for Gaming Agency

We are hiring Head Of New Business Development for A mobile-first growth & creative agency partnering with gaming studios across EMEA, Turkey and the US. We deliver end-to-end growth strategy and top-performing creatives, and we’re scaling ambitiously.

Mission

Lead and keep building a high-performing New Business function that attracts top-tier gaming clients and closes long-term, high-margin projects. You’ll own people, process, and performance—and architect the systems that make revenue predictable.

Impact & Targets

• New Business Team KPIs (2026):
• NB revenue > €1M (primary)
• Conversion rate > 12%; NB cost < 10% of company revenue.
• Company goal: Support revenue growth from ~€3M to €5M over the next 3 years

What you’ll do

60% – Team leadership & performance

• Manage, coach and upskill a Sales Manager and Marketing Manager; run weekly pipeline reviews, 1:1s and monthly retros.
• Set clear individual/team KPIs; hold people accountable with candid, caring feedback.
• Lead pitch/pricing reviews; be the voice between New Business and leadership.

30% – Strategy & systems

• Build and iterate the NB strategy (inbound, selected outbound, partnerships), pricing, ICPs and service design—quarterly plans tied to targets.
• Own the tech stack (CRM + marketing automation): architecture, data hygiene, lead scoring, funnel instrumentation, reporting. (Currently Pipedrive + ActiveCampaign).
• Oversee content & media plan quality; integrate market trends into offers.

10% – Hands-on revenue support

• Step into complex deals (proposals, negotiations, contracts) when needed.
• Support event strategy and production (including one owned industry event in spring).

What success looks like (first 3–6 months)

• Take full ownership of the team and cadence; stabilize post-transition.
• Review and adjust the 2026 NB strategy; publish targets and roadmap.
• Rebuild reporting into a data-driven operating engine (daily/weekly dashboards, NB P&L/efficiency).

Requirements

• 5+ years in New Business / Sales / Marketing leadership (B2B), ideally in agency environments serving gaming or adjacent digital clients.
• Proven people leadership (hiring, reviews, PIPs, coaching) and an owner mindset.
• Expert CRM/automation skills (Pipedrive/HubSpot, ActiveCampaign or similar); you’re a systems architect who lives in KPIs and operating rhythms.
• Resilience, directness with care, extreme attention to detail.

Team & reporting

• Reports to the CEO (works closely with leadership).
• Direct reports: Sales Manager, Marketing Manager.

Ways of working

• Remote within EU (relocation optional after probation; on-site time welcomed).
• Frequent collaboration across time zones in EMEA/Turkey; travel for conferences/events as needed. (From brief.)

Why this role

High ownership, high leverage: you’ll directly shape what we sell, how we sell it, and the systems that make revenue repeatable—without big-company red tape. It’s a clear path to outsized impact and career growth in a focused, mobile-first gaming agency.

Recruitment process

• 45-minute interview with the current Head of New Business
• Case study on own time, resulting in a 30-minute strategy presentation
• Case study presentation & follow-up discussion with Head of New Business and the CEO.
• Culture fit interview with our COO, and another selected member of the management team.