Head of New Business Development for Gaming Agency
Lead a high-performing New Business function, manage a team, and drive revenue growth through strategy and systems. Develop and execute a growth strategy, manage a sales and marketing team, and oversee the tech stack. Collaborate with leadership to achieve company goals.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
We are hiring Head Of New Business Development for A mobile-first growth & creative agency partnering with gaming studios across EMEA, Turkey and the US. We deliver end-to-end growth strategy and top-performing creatives, and we’re scaling ambitiously.
Mission
Lead and keep building a high-performing New Business function that attracts top-tier gaming clients and closes long-term, high-margin projects. You’ll own people, process, and performance—and architect the systems that make revenue predictable.
Impact & Targets
- New Business Team KPIs (2026):
- NB revenue > €1M (primary)
- Conversion rate > 12%; NB cost < 10% of company revenue.
- Company goal: Support revenue growth from ~€3M to €5M over the next 3 years
What you’ll do
60% – Team leadership & performance
- Manage, coach and upskill a Sales Manager and Marketing Manager; run weekly pipeline reviews, 1:1s and monthly retros.
- Set clear individual/team KPIs; hold people accountable with candid, caring feedback.
- Lead pitch/pricing reviews; be the voice between New Business and leadership.
30% – Strategy & systems
- Build and iterate the NB strategy (inbound, selected outbound, partnerships), pricing, ICPs and service design—quarterly plans tied to targets.
- Own the tech stack (CRM + marketing automation): architecture, data hygiene, lead scoring, funnel instrumentation, reporting. (Currently Pipedrive + ActiveCampaign).
- Oversee content & media plan quality; integrate market trends into offers.
10% – Hands-on revenue support
- Step into complex deals (proposals, negotiations, contracts) when needed.
- Support event strategy and production (including one owned industry event in spring).
What success looks like (first 3–6 months)
- Take full ownership of the team and cadence; stabilize post-transition.
- Review and adjust the 2026 NB strategy; publish targets and roadmap.
- Rebuild reporting into a data-driven operating engine (daily/weekly dashboards, NB P&L/efficiency).
Requirements
- 5+ years in New Business / Sales / Marketing leadership (B2B), ideally in agency environments serving gaming or adjacent digital clients.
- Proven people leadership (hiring, reviews, PIPs, coaching) and an owner mindset.
- Expert CRM/automation skills (Pipedrive/HubSpot, ActiveCampaign or similar); you’re a systems architect who lives in KPIs and operating rhythms.
- Resilience, directness with care, extreme attention to detail.
Team & reporting
- Reports to the CEO (works closely with leadership).
- Direct reports: Sales Manager, Marketing Manager.
Ways of working
- Remote within EU (relocation optional after probation; on-site time welcomed).
- Frequent collaboration across time zones in EMEA/Turkey; travel for conferences/events as needed. (From brief.)
Why this role
High ownership, high leverage: you’ll directly shape what we sell, how we sell it, and the systems that make revenue repeatable—without big-company red tape. It’s a clear path to outsized impact and career growth in a focused, mobile-first gaming agency.
Recruitment process
- 45-minute interview with the current Head of New Business
- Case study on own time, resulting in a 30-minute strategy presentation
- Case study presentation & follow-up discussion with Head of New Business and the CEO.
- Culture fit interview with our COO, and another selected member of the management team.