Lead marketing data function, set strategy, and manage team. Develop dashboards, analyze data, and optimize marketing ROI. Collaborate with IT, Data Science, and Finance.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Pentasia are supporting an Operator in their search for a highly skilled Head of Marketing Data. This in an on-site role based in Costa Rica, with a full relocation package included. Successful candidates will have proven experience owning and leading entire marketing data functions and delivering insightful reports, analysis and performance optimisations.
Key Responsibilities
Leadership & Strategy
- Lead the marketing data function and set a clear strategy aligned with commercial objectives.
- Build, mentor, and manage a focused team of analysts and BI specialists.
- Uphold high standards of data quality and ensure alignment with Data Science and Engineering.
Data Management & Analysis
- Oversee the full marketing data stack with clear visibility from spend to revenue.
- Develop and maintain dashboards and models covering key performance and player metrics.
- Uncover segments, trends, and channel efficiencies to drive stronger marketing ROI.
Reporting & Insights
- Produce weekly and monthly KPI/ROI reports for senior leadership.
- Create executive dashboards showcasing performance across all marketing channels.
- Convert complex data into clear recommendations and lead campaign performance reviews.
Collaboration & Integration
- Partner with IT/Dev and Data Engineering to maintain robust, accurate data pipelines.
- Collaborate with Data Science, Finance, BI, Product, and CRM on forecasting, segmentation, and P&L visibility.
- Ensure marketing data supports lifecycle, segmentation, and cross-team performance efforts.
Innovation & Future Development
- Continually enhance marketing analytics tools, processes, and frameworks.
- Identify and adopt new technologies and automation to improve measurement capabilities.
- Foster a culture of testing, experimentation, and continuous optimization.
Requirements
Experience & Education
- 8–10 years’ experience in marketing analytics/BI with a track record leading marketing data functions.
- Proven experience leading marketing data or analytics functions with commercial accountability.
Technical Skills
- Advanced proficiency with data visualization tools (Tableau, Power BI, Looker).
- Strong SQL and GA4 skills, with knowledge of modern marketing data integrations.
Leadership & Communication
- Strong analytical storytelling skills, able to turn data into clear, actionable insights.
- Commercially minded communicator confident working with executives and cross-functional teams.
If you or someone in your network would be interested in the opportunity, please reach out to me for more information!
- bryan.enriquez@pentasia.com