AI Summary
Lead marketing data function, define unified data strategy, and manage team of analysts and BI specialists. Oversee data collection, tracking, and modeling. Deliver executive reports and dashboards.
Key Highlights
Report to CMO and lead marketing data function
Define and execute unified data strategy
Manage team of analysts and BI specialists
Oversee data collection, tracking, and modeling
Deliver executive reports and dashboards
Translate complex data into actionable insights
Technical Skills Required
Benefits & Perks
Relocation support available
Full-time, on-site role in Costa Rica
Fluent English required
Job Description
BettingJobs is working with an exciting iGaming operator who are seeking to hire a talented Head of Marketing Data to join their team in San Jose.
Key Responsibilities:
- Report to the CMO and lead the marketing data function, defining and executing a unified data strategy aligned with commercial goals.
- Build and manage a team of analysts and BI specialists focused on marketing performance and ROI.
- Own the marketing data stack, ensuring end-to-end visibility from spend to revenue across all channels (Adfuel, MyAffiliates, Xtremepush, CRM, SEO, etc.).
- Oversee data collection, tracking, modeling, and dashboards for core metrics (impressions, clicks, FTDs, deposits, retention, LTV).
- Collaborate with Data Science, Engineering, and Finance to align data structures, pipelines, and P&L transparency.
- Partner with Paid Media and CRM on attribution models, forecasting, and performance measurement.
- Deliver weekly and monthly executive reports and dashboards highlighting key KPIs and insights.
- Translate complex data into actionable insights that drive marketing and business strategy.
- Lead campaign performance reviews and continuous optimization initiatives.
- Evaluate and implement new analytics tools, automation, and processes to enhance accuracy and efficiency.
- Foster a culture of data-driven decision-making and commercial accountability.
Requirements:
- 8–10+ years in marketing analytics, BI, or performance data (iGaming, fintech, or digital marketing preferred).
- Proven leadership of marketing data or analytics teams with direct commercial impact.
- Bachelor’s degree in Statistics, Marketing, or related field (Master’s preferred).
- Advanced skills in Tableau, Power BI, or Looker; strong SQL and GA4 expertise.
- Experience with Funnel.io, Snowflake, and multi-channel data integrations.
- Strong Excel and reporting automation proficiency.
- Excellent data storytelling and presentation skills; confident communicating with executives.
- Deep understanding of marketing KPIs, attribution, and growth levers.
- Detail-oriented, process-driven, and performance-focused.
- Full-time, on-site role in Costa Rica (relocation support available).
- Fluent English required.