Director of Direct-to-Consumer Ecommerce

About the Company:

CGK Linens is a fast-growing home essentials brand known for delivering high-quality bedding at exceptional value. With a strong foundation built through Amazon, we're now entering an exciting new phase: expanding into direct-to-consumer ecommerce. As a fully remote company, we value autonomy, fast iteration, and a culture of ownership. Our team is lean, collaborative, and driven by results. We believe in testing boldly, learning quickly, and building with purpose.

About the Role:

We’re looking for a Director of D2C Ecommerce to lead the launch and scale of our direct-to-consumer ecommerce business. This is a full-time leadership role focused on building a high-growth channel from the ground up, including paid acquisition, retention marketing, site development, analytics, and team building. You’ll work closely with the executive team to define strategy, execute on growth plans, and build a high-performing D2C engine that complements our Amazon success. The ideal candidate is entrepreneurial, data-driven, and has successfully scaled D2C revenue from early stages to 7-8 figures.

This is a Full-Time remote role.

We are looking for a Director of D2C Ecommerce specifically with these requirements:

• Excellent English written and verbal communication skills.
• 5-10+ years in D2C ecommerce, including 3+ years in a senior leadership role.
• Proven success scaling a D2C brand from launch to 7-8+ figures.
• Deep expertise in paid media: Meta, TikTok, Google, YouTube.
• Strong background in email/SMS, retention, and lifecycle marketing.
• Hands-on experience with CRO and ecommerce site optimization.
• Built and managed full D2C tech stacks (CRM, ESPs, analytics, CRO tools).
• Data-driven with a strong grasp of CAC, ROAS, LTV, AOV, and forecasting.
• Experience with high-volume consumer brands (Amazon familiarity a plus).
• Excellent leadership, communication, and cross-functional collaboration skills.
• Strategic thinker with a creative, hands-on approach.

Your responsibility will include (but not limited to):

• Owning and executing the company’s end-to-end D2C growth strategy.
• Defining KPIs and building systems to track and report performance.
• Collaborating with the C-suite to align D2C efforts with our Amazon operations.
• Leading the development, optimization, and scaling of our ecommerce website.
• Managing all paid and organic acquisition channels to drive scalable growth.
• Overseeing email and SMS marketing to improve retention and LTV.
• Leading creative testing and campaign messaging for key audience segments.
• Forecasting and optimizing CAC, ROAS, and LTV on a regular basis.
• Hiring and managing a cross-functional team and coordinating with external agencies.
• Running continuous tests across the funnel, from landing pages to checkout.
• Identifying new growth levers and presenting strategic insights to leadership.

Growth Opportunities/Perks:

• Opportunity to build and own the entire D2C channel from the ground up.
• Potential to grow into a C-level ecommerce leadership role as the D2C business scales.
• Remote-first culture with occasional in-person strategy sessions in the U.S.
• Freedom to hire your own team and select best-in-class tools and partners.
• Work with autonomy, ownership, and the ability to move quickly.
• Shape a D2C ecosystem that complements a dominant Amazon channel.

You’re not a fit for this role if…

1. You have never scaled a D2C brand.
2. You have not led a team.
3. You lack hands-on experience with growth marketing.
4. You are unfamiliar with building systems and teams.
5. Never built or managed a D2C tech stack.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!