Manage CRM operations, optimize customer journeys, and build a personalized CRM engine for global B2B and B2C brands. Monitor data flow, troubleshoot issues, and ensure flawless execution. Collaborate with cross-functional teams to drive business growth.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
We're on the hunt for a sharp, tech-savvy CRM Operations Manager who thrives at the intersection of data, automation, and customer experience. If you love the idea of running high-impact campaigns, diving into platforms, and optimizing every step of the customer journey, this is your stage.
In this role, you won’t just keep the machine running—you’ll help build a smarter, faster, more personalized CRM engine for global B2B and B2C brands. You’ll be a go-to player across cross-functional teams, powering segmented campaigns, fine-tuning bonus logic, and ensuring no customer touchpoint is left behind.
Location: Valencia, on-site
What You’ll Do:
- Execute and optimize lifecycle journeys, automated flows, and one-off campaigns across email, SMS, and push
- Monitor Kafka event data using Coralogix to identify and resolve data flow issues before they impact the campaign
- Build, refine, and maintain dynamic customer segments to supercharge personalization
- Collaborate with CRM, Product, and Data teams to ensure a seamless and scalable CRM infrastructure
- Own QA, platform testing, and campaign error monitoring to ensure flawless execution
- Support promotions and bonus setups, applying pre-defined rules (e.g., deposit value, expiry windows, wagering criteria
- Perform regular campaign audits to ensure high deliverability, relevance, and performance
- Organize and maintain snippet/template libraries to enable quick scaling
- Troubleshoot journey hiccups or promo errors with support from senior team members
- Contribute to performance reporting, engagement insights, and testing results that guide strategy
What You Bring:
- 2+ years of experience as a CRM Manager in iGaming
- B2+ level of English
- Familiarity with CRM platforms like Symplify, Optimove, Customer.io, or similar tools
- A foundational grasp of lifecycle marketing, customer segmentation, and personalization tac
- Comfortable working with data tools and platforms—bonus if you’ve dabbled in Power BI, Postman, or Coralogix
- Eagle-eyed attention to detail and a structured, methodical approach to execution
- A proactive mindset—curious, eager to learn, and not afraid of complex systems
- Excellent communication and time management skills—you know how to keep things moving without dropping the ball