AI Summary
Manage digital marketing systems, optimize websites and ad ecosystems, and enhance AI visibility. Lead SEO strategy, execute on-page and off-page SEO, and manage Google Ads and Meta pixel. Collaborate with developers and content teams to refine landing page performance.
Key Highlights
Design and maintain high-performing landing pages
Lead SEO strategy and execute on-page and off-page SEO
Manage Google Ads, Meta pixel, and Google Tag Manager
Enhance AI visibility by optimizing website structure for LLM and AI-based indexing
Conduct technical SEO audits and collaborate with developers
Run A/B and multivariate tests to refine landing page performance
Integrate analytics dashboards across GA4, Google Search Console, and CRM platforms
Technical Skills Required
Benefits & Perks
Fully remote position available to professionals in South Africa or the Philippines
Competitive compensation
Professional development opportunities
Job Description
Senior Digital Marketing Specialist (Region: South Africa / Philippines - Remote)
We’re looking for a technically skilled digital marketing professional to manage the systems powering our growth engine. You’ll ensure our websites, landing pages, and ad ecosystems perform flawlessly — ranking high, loading fast, and converting efficiently. This role blends technical SEO, analytics, and digital advertising with emerging AI/LLM visibility strategies, creating a seamless digital foundation for performance marketing at scale.
Key Responsibilities
- Design, develop, and maintain high-performing landing pages optimized for UX, mobile responsiveness, and load speed.
- Lead SEO strategy including keyword research, schema markup, backlink building, and technical site architecture.
- Execute on-page and off-page SEO to boost domain authority, SERP rankings, and organic traffic.
- Manage and optimize Google Ads, Meta pixel, Google Tag Manager, and conversion tracking integrations.
- Enhance AI visibility by optimizing website structure for LLM (Large Language Model) and AI-based indexing (e.g., ChatGPT, Gemini, Perplexity).
- Conduct technical SEO audits (404s, redirects, crawl errors, Core Web Vitals) and collaborate with developers to resolve issues.
- Run A/B and multivariate tests using tools like Hotjar, VWO, or Optimizely to refine landing page performance.
- Integrate analytics dashboards across GA4, Google Search Console, and CRM platforms to provide actionable insights.
- Collaborate with content and design teams to align technical SEO and analytics strategies with brand objectives.
- 4+ years of hands-on experience in technical SEO, web analytics, and digital advertising systems.
- Strong proficiency in HTML, CSS, JavaScript, and CMS platforms such as WordPress or Webflow.
- Advanced experience with Google Ads, Meta Ads, GTM, GA4, and SEO tools like Ahrefs, SEMrush, and Screaming Frog.
- Familiarity with LLM/AI optimization concepts, including structured data, semantic markup, and rich snippets.
- Strong analytical mindset with the ability to translate data into performance-driven decisions.
- Proven track record managing web performance metrics (Core Web Vitals, Lighthouse, site speed).
- Fully remote position available to professionals in South Africa or the Philippines.
- Opportunity to work with cutting-edge digital marketing and AI-driven search optimization.
- Collaborative, high-performing marketing team with clear paths for growth and innovation.
- Competitive compensation and professional development opportunities.