AI Summary
Lead go-to-market strategy for B2C Talent Product, drive engagement, and convert free users into paying customers. Analyze and optimize user funnel, identify friction points, and design A/B tests. Work with founders and tech team to boost awareness and drive growth.
Key Highlights
Own and execute go-to-market strategy for B2C product
Increase Premium conversion by improving messaging and user flow
Analyze and optimize user funnel, identify friction points, and resolve them
Design and run A/B tests to validate messaging and feature adoption
Build and engage communities across social media and forums
Write compelling content and run messaging experiments
Technical Skills Required
Benefits & Perks
Fully remote work environment
Flexible work schedule
Flat hierarchy and fast decision-making
Freedom to take initiative
Job Description
Product Marketing Manager (B2C SaaS / Marketplace Experience)
Location: Remote
Start Date: Immediate
Contract: Freelance via Deel
Jobgether is reinventing job search for the remote-first world. Our AI-powered platform connects global talent with remote opportunities, helping people find meaningful work through smarter job matching and career coaching.
The Role
We're looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy of our B2C Talent Product → Our model is a B2C SaaS freemium >< Premium model.
This role blends product marketing strategy with growth execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement.
You'll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers.
Your Mission
- Own and execute the go-to-market strategy for our B2C product
- Increase Premium conversion by improving messaging, in-product positioning, and user flow
- Analyze and optimize the full user funnel → from landing to activation to conversion
- Identify friction points in the UX and work with the team to resolve them
- Design and run A/B tests to validate messaging, onboarding, and feature adoption
- Set up and monitor key metrics using analytics tools (Mixpanel, Google Analytics)
- Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums
- Write compelling content: newsletters, posts, replies, and AI prompt-based messages
- Run messaging experiments and iterate continuously based on user feedback
- Identify visibility opportunities and relevant partnerships
- Move fast, test, learn, and double down on what works
- Proven experience in product marketing and growth (B2C SaaS or Marketplace is a must)
- Strong understanding of conversion funnels, UX principles, and data-informed iteration
- Proficiency with analytics tools like Mixpanel is required
- Ability to simplify complex product flows and propose impactful improvements
- Experience driving community engagement and grassroots awareness campaigns
- Technical fluency: comfortable collaborating with product and development teams
- Lean, startup mindset: autonomous, creative, and action-oriented
- You speak English and Spanish
- Bonus: interest in career development, job search tools, or the remote work ecosystem
- Work directly with the founders on a product with real social impact
- Fully remote, async, and flexible work environment
- Flat hierarchy, fast decision-making, and freedom to take initiative